Website development and SEO for CsempePiramis

CsempePiramis and the goal of the website

CsempePiramis is a specialist retailer based in Veszprém, specializing in wall and floor tiles, sanitary ware, bathroom products, and tiling accessories. Its selection includes more than 800 different tile products, while the team provides professional guidance from the early planning stages onwards.

The goal of the project was to create a modern website that presents this extensive product range in a clear and accessible way while also communicating the team’s professional approach and advisory role in interior design decisions. As part of the project, we planned the entire website structure and produced the search-optimized copy for each section.

Product categories, content structure, and visual design

When planning the content structure, one of the main priorities was to avoid presenting CsempePiramis’ broad selection through lengthy product lists alone. We therefore organized the products partly by rooms and areas of use – including bathrooms, kitchens, living rooms, sanitary ware, terraces, and tiling accessories – and created dedicated subpages with detailed written content for each category.

Large-scale interior imagery played a defining role in the visual concept, presenting the products not as isolated items but as part of inspiring and aesthetically pleasing living spaces. The image-based category system made navigation and browsing easier while also providing ideas for how different tiles and surfaces could be incorporated into an interior. Clean, elegant typography, a restrained color palette, and large visual elements contributed to a modern, premium overall appearance of the site.

Webflow development and search-optimized content

We developed the website in Webflow, optimizing its design and content for desktop, tablet, and mobile screens. Throughout the development process, we placed a strong emphasis on both usability and search engine optimization. The logical page structure and content hierarchy, along with the copy we created specifically for the website, contributed to making it easy to navigate and understand for both visitors and search engines.

Alongside the product-focused pages, the website also featured service descriptions, blog content, customer testimonials, and clearly visible contact and call-to-action elements. Together, these created a digital experience that guided visitors from initial inspiration and research through to visiting the physical store.

Outcome and impact

The completed website organized CsempePiramis’ broad product range into a visually engaging yet easy-to-navigate structure. Carefully planned information architecture, interior-focused design, and search-optimized content combined to create an online presence that supported both product discovery and the company’s positioning as a specialist retailer.